We’ve been around the SEO block a few times and more than often businesses who attempt to perform SEO in-house do it quite poorly. To be fair, it’s not your fault. You’ve been given a mild education course on SEO through a google search that left out all of the ethical points of SEO.
SEO stands for search engine optimization. It’s the development of formatting content and outside site sources to conform to search guidelines. Each search engine actually has different methods too! This fact is something a lot of people drop the ball on. Yes, google SEO is a driving optimization focus however; all other search engines are just as important because just like you may hate apples and the next person loves them the same thing can be said of search engine usage.
Parts of SEO and the hard hitting truth!
- Backlinks: Those have looked up how to do SEO have likely run into this term. Backlinks are any link that refers back to your site. Often times people do this in effectively. Ineffective ways including purchasing backlinks, creating backlinks by developing small websites, and adding backlinks via forums only. All of these forms of backlink creation are typically regarded as black hat SEO (which is a bad thing). The right way to get backlinks is to get them naturally through trusted sources via guest blog posting, recommendation lists, and highly regarding listing services (yelp) ; too name a few.
- Content: Often times this factor is missing in your SEO strategy. Be sure to provide content that reflects what you would like to be rsn5ked for.
- Social Media: Social factors and usage have had an ongoing influence on ranking potential. Its way you can show search engines your brand is alive and well and working in the world.
The Missing SEO X Factor!
Truly SEO is all about one thing….One very simple and often missed concept. SEO is about people. You may be thinking to yourself, “People…?” …. Yep ! People are why search engines exist. At its very core google and bing are here to provide a service to the people. Their job is to give the best search result for the inputted term (query). If you aren’t positioning yourself to look and show signals (good backlinks/social media) like a top brand for the query (target keyword) would then why would google/bing pick your website to be in the top 2 pages of the SERPS. Their job is to pick the very best so go out there and make backlinks, create content, and perform on social media like you are the best. Let us know if you ever need help from our friendly Orlando SEO team. We would love to get your website ranked on google or bing/yahoo.