Why Digital Video Production Works !
Gone are the ages of creating a marketing plan solely based on images and cool graphics. Developing a solid video production marketing piece can increase your engagement. In a combined report of videos on Facebook the reports claimed that video had 87% more traffic to landing pages than image advertising. This is an alarming number . We’ve experienced similar results ourselves so we can honestly attest to the facts claimed by the independent study. Video production doesn’t have to be a drawn out process that takes several days. Branding video can be completed with a full day of video production service and yield great marketing benefits. In one branding video you can help your potential customers learn who you are, why you do what you do, and why the should choose you. Often times when we create videos for awesome brands we include small mini videos that can be great for social media as well as create videos that can be specifically formatted for your website to use as a cool background or interactive piece of literature instead of users having to read. After all, everyone likes watching things. It’s a production company’s job to make the video “watchable” though.
Social Media Video Marketing
Engagement levels on video productions make it all the more worth it from every perspective making it worth the time to produce. The cost of your digital marketing campaigns itself can also take a dramatic decrease in cost too. We’ve been able to leverage rates of a mere $0.01 per view for video advertising. This makes video more cost effective than an add that is getting rates of $7 per CPM considering that impression values are less interactive than views. You might be saying to yourself, “What about marketing your video on author mediums other than Facebook” . Well, 82% of twitter users watch video content on twitter. Video usage on your twitter business profile historically yields to 2.5x more replies, 2.8x more retweets, and 1.9x more favorites. On instagram that stats just keep getting better. 37% of instagram users will view your video while only 6% of users are actually utilizing the feature. This leaves a lot of opportunity for you to take advantage of the video medium. Youtube of course is the medium we all know for its video advertising features. It’s currently getting beat by some of other options but it still yields impressive results depending on what you intend to accomplish with your video marketing campaign. Because 72 Hours of video are uploaded to YouTube every minute (according to YouTube) you have a major window from a marketing reach perspective. According to, Convertro, a ROI analytics firm that analyzed five million clicks & 15 million conversions in quarter one of 2014 in great detail; 14 percent of the time, YouTube is the customer’s only point of exposure when viewing paid-placement content. Eighteen percent of the time, YouTube is the first network to introduce a product, and 14 percent of the time, YouTube closes the deal. These are pretty good numbers !
Video Production & Your Campaign / Conclusion
Your campaign doesn’t have to be another text and image based development. You can create video and really connect with your potential buyers and current customers. After all, we are all human and video is the next best thing to human interaction. Try implementing it into your next campaign. Give our staff a call to create an epic video for you using our orlando video production team. Cheers !